L’Oreal released their go rouge red lipstick series this January to paint 2015 with red range. This range includes 7 exquisite matte shades that are chosen by 7 ionic L’Oreal Paris ambassadors. I am happy that three ambassadors are from India making it easy for us to choose a shade best suitable for us. Each shade is unique and you can choose the one which suits best for your complexion.

7 shades of red are:
- Pure Garnet
- Pure Scarleto
- Pure Rouge
- Pure Vermeil
- Pure Brick Pure
- Pure Amaranthe
- Pure Fire

After checking the swatches, I picked Pure rouge shade signed by Frieda pinto; the dusky Indian beauty. This shade is suitable for every skin tone as the color is deep and classy! If you got dusky skin, you should definitely pick this shade over others.
Also as the valentine’s day is here, you may consider buying this to make your lips red hot!
Review, swathes, FOTD and price for L’Oreal Paris Color Riche Pure Reds Star Collection Pure Rouge
Product Claims:
‘L’Oréal Paris starts the new year painting 2015 RED! Presenting the the Color Riche Collection Star range. A rouge for every woman. Discover a shade of red that is as unique as you are! The range includes 7 exquisite matte shades that are chosen by 7 ionic L’Oréal Paris ambassadors. The Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours’

My Experience with L’Oreal Paris Color Riche Pure Reds Star Collection Pure Rouge
This shade has creamy texture with matt finish. Pure Rouge will suit for most of the Indian skin tones and has a neutral red color. This shade has very high pigmentation and color transfers fully with just one stroke. So one or two application it still remains the same color. It gets dry after some time of the application. Moisture your lips before application and it does wonders.
It lasts longer; on my lips it lasted for about 8 hours with meals in between. It doesn’t transfer off easily on to cups or mugs. There is no strong scent to it but is pleasant. After few hours the color fades and leaves your lips with a nice stain. I suggest you to use it while going out for parties, wedding or casual outing. I definitely say no to it as an office wear!


Packaging:
It comes in black shiny tube, which looks really classy. The bottom has the shade indicator button and top cap has autograph from the celebrity ambassador in golden color. That makes it easy to identify if you have more than one shade. Overall I loved the packing. The cap has a curved lock closure and is very compact to carry it around.

Price: 995 INR
Pros:
- High pigmentation
- Shear coverage with one stroke
- Cream Texture with Matt finish
- Travel friendly
- Lasts very long
- Doesn’t Transfer easily
Cons:
- It gets dry if lips are not moisturized before application.
- It sits between lines if lips are not exfoliated
- Expensive
Would I recommend this? : Yes yes! Do pick at least one shade from this range which suits your skin tone.
I would like to buy pure brick and pure Garnet next.
ThatElegantChic Verdict: 4.8/5
Keep it Stylish! Stay Beautiful 🙂
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I used this L’Oreal Paris Red Color lip stick. Its awesome and it stay for a long time. I ate golguppa but the lipstick wasn’t spoiled even then. Nice product!
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