In the world of Denims — A brand Factory Sale!

When one talks about memories and nostalgia, besides the smell of old books and smiles of old friends, the one memento of old days is always a comfortable, friendly pair of jeans. The sense of ease that you get from wearing a pair of jeans is difficult to get with any other piece of garment.

I love how jeans have evolved over time. They have seen the 70s where the denims had bright colors and patches. They have been in 80s which was truly the year of designer denims. Acid wash, stonewash and ripped jeans ruled the 80s and so did the skinny leg cuts that were tapered at the ankle.

The 90s saw those baggy jeans and overalls. I am sure most of you have at least one such embarrassing picture wearing a pair of jeans baggy enough to fit you and your friend in them! Remember the cast of Andaz Apna Apna wearing those jeans? That’s the style I am talking about! Finally, the 2000s boasts of denim styles that today’s youth is completely in love with. The 2000s introduced us to new styles like skinny jeans and Straight cuts.

And now as we move ahead in time, our denims are ready to embrace their older selves. Bell bottoms and Hip huggers are all set to make a remarkable comeback in the spring of 2015. It looks like the 70’s denim culture is ready to spring back to life.

Personally, if given a choice, I can spend my whole life wearing Denims. There is always so much happening in the denim world – new trends, new style, new colors — it is difficult to really get bored of them. The best part about jeans is how wonderfully it can be made to be fit for any occasion, be it a casual party, a fun get together or even a decent gathering. You can wear them with a t-shirt or a sweatshirt for a relaxed look or wear them with a pretty feminine top for that elegant chic look. You can also pair them up with a kurta for a semi desi look. Accessorize, style, mix, match –with a simple pair of denims, the whole styling world is your oyster!


Considering my love affair with denims, I am really looking forward to the Brand Factory Outlet 3 day Sale! This sale is like a Disney Land of jeans. All the pieces are priced at a flat Rs.599/- (Originally 1299) & Rs.999/- (Originally 2499) and the collection boasts of all the known brands like Lee & Lee Cooper, Pepe, Wrangler, Levis, Wrangler, Flying Machine, Spykar. I mean, Wow!

Now, the cherry on the cake is this – On top of the already discounted prices, one can avail additional offer claims from their Facebook page and the Brand Factory website. This is definitely a chance shopaholics would not want to miss.
If you happen to be in one of the Brand Factory outlets for this exciting sale, make sure you send us a picture with your brand new pair of jeans. We would love to see you. And to be updated with all the Fashion events happening around you, stay tuned to TEC!


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