Get Your Right Fit at Zivame Fitness Lounge

What if I were to tell you that you breathe wrong? You might brush me away! Obviously, how can you go wrong with an activity so basic? Turns out, there are a lot of basic things that we do wrong. Surprisingly, many women wear a bra that is completely wrong for their bodies. You may not believe me, but you might want to believe statistics. According to the numbers, 4 out of 5 women wear the wrong bra size. So what happens if you wear a wrong bra? Lots of things! Your posture takes a toll, you end up suffering from back and neck pain and with the straps digging in your skin, it can cause you a lot of discomforts. Many times we get used to the discomfort, don’t we?


As you enter the hustle and bustle of the busy streets of Indiranagar, you come across Zivame’s store. Store – that is what I thought it was until I entered it and found out for myself that it was actually a “Fitting Centre”.  As far as my knowledge goes, it sure is a unique concept. Up until now, we go to the stores and the staff help us with the apparently correct bra sizes by just “looking”.



I walked into the trial room and my fitting expert asked me about my preference — full cup, half, 3/4th, which brand have I been wearing and also my daily routine. I had an interesting and insightful chat with her and there were a lot of things I was super-ignorant about. When she asked me what I wore while I did my exercises, I told her that I wore my normal bras. She pursed her lips and shook her head. “Sports Bras are specially made for exercises,” She told me. “Please don’t wear your usual bras for workouts”.

“How about maintaining them?” She asked me again. “How do you wash them?” “I machine wash them, of course,” I swelled a bit with pride. After all, I am very particular about the hygiene of my undergarments. She shook her head again. “Hand wash only!” My lessons were not to end there. She also asked me to avoid bras that cover my breasts fully as they make them look smaller. Also, being in the prime of our age, she suggested me to give preference to wired bras. They may be uncomfortable to begin with, but once you get the hang of them, they are really helpful. Here is another useful tip –to know if you are wearing a properly fitted piece of undergarment, make sure that a single finger can easily pass through your strap at the back. After she measured me, she told me, quite unsurprisingly, that I was wearing the wrong size – like so many others. She also gave me a card with my size details at the end.


Being a woman in India is never short of a challenge. We go out wishing for the sky but the world also hand us cages. “Go fly!” They tell us, “but make sure you don’t cross the boundaries”, they say. These “boundaries” stop us from being open about questioning the correct intimate wear. We have to be discreet about them — about wearing them and even about buying them. It begins with our moms getting us our first set. When we start buying our own bras, we are too shy. Most of us maybe just settle with what “seems” right, not knowing the repercussions of wearing the wrong ones. A woman’s body changes frequently, so does her requirement of a right bra size. This makes it extremely important to get ourselves measure at least once in six months.


My one hour in Zivame was nothing short of an eye-opener. I strongly recommend that you too, give them a visit!

Keep it Stylish and Stay beautiful 🙂

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